Jessica Orchard has a background in corporate communications and marketing. As the Digital Marketing Manager, Jessica works with Wish Group and its many companies to develop, implement and maintain brand standards.
In 2016, Jessica joined our team as a Social Media Coordinator and took control of multiple social media brands. With her strategic direction, brand accounts were adjusted, added or deleted to strengthen their online presence. Within a few short months, Jessica developed company-wide Social Media Guidelines, took on more marketing responsibilities, provided marketing training for associates, and began working directly with company presidents as well as external clients. Her proactive approach to take on tasks lead to a quick promotion from Social Media Coordinator to Digital Marketing Manager.
Her current responsibilities include defining and implementing digital marketing strategies, creating, managing and maintaining editorial guidelines and overall standards for digital and social content, writing and editing all brand copy (including press releases, blog posts, social media posts, etc.), coordinating design development with graphic designers, monitoring and responding to customer inquiries on social and digital platforms, measuring and reporting performance of all digital marketing campaigns, and collaborating with team members to support marketing communications initiatives.
There is always something exciting happening at Wish Group, and Jessica is the one who puts our message out to the world.