Transform Your Customers Into Brand Advocates

By | Wish Group, Success & Inspiration, Business Insights, Business Growth, Foundations of Success | No Comments

Transform Your Customers Into Brand Advocates

Brand advocates are those who enjoy your product or service so much that they’ll happily spread the word about it. The customer’s ability to rate and review a company’s online reputation empowers them to speak out more when they use your service. Turning your customers into brand advocates is an important process since they’re your biggest advertising tool.

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Embracing Failure

By | Wish Group, Comments & Opinion, Success & Inspiration, Business Insights, Foundations of Success | No Comments

Embracing Failure

When you’re building a business, a lot of people will offer you advice. But, eventually, you are going to fail in some aspect and don’t be afraid because it will become a positive thing. Make mistakes, take risks, and don’t hold back are all cliché phrases you’ll hear. If you’re never failing, you’re probably never really winning either.

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Ask Frank

By | Wish Group, Comments & Opinion, Business Insights, Business Growth, Business Health, Foundations of Success, Leadership | No Comments

Ask Frank

Today highlight some of the comments and questions you submitted and getting Frank’s response on all topics.

As discussed previously funding is hard to obtain especially when asking from friends/family. It’s important if you go that route to understand at all times this is a business transaction. It’s not your money, and there is risk associated with borrowing money from people close to you. Notify them of the risks involved, possible obstacles and a realistic time frame to see an ROI, in addition, how you will handle these obstacles. Treating it like it’s an official pitch to a bank or investor helps take the emotion out of the situation and keeps everything professional.

Making a move to hiring a finance person is always tricky because it depends on what stage your bootstrap startup is currently at. Most time you may be able to sustain with an in-house bookkeeper a few times and transition them into a full-time position. The risk in going to a senior accountant before necessary is the cost associated can be expensive and sometimes unnecessary. Instead, consider having a person who can perform the daily accounting procedures until you reach the point where a CFO is needed.

TRUTH + DARE PODCAST

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TRUTH + DARE PODCAST

An in-depth conversation about building a company as an entrepreneur and how Frank did it.

Frank joins the Truth + Dare Podcast, the podcast for entrepreneurs and those that think like one. This episode is meant to educate aspiring entrepreneurs of the mindset you need to succeed, the upcoming challenges, and understand how Frank made a successful startup business.

Breaking into the telemarketing industry is where it all started, Frank left behind his summer job working for UPS and went towards working a cold calling sales job and loved it. Afterwards, Frank used his sales work ethic to move towards the B2B telecommunications conferencing industry. In the early stages, Frank saw an opportunity in the teleconferencing market to grow a business and improve the industry. Having limited knowledge of launching a startup made the process harder and took Frank nearly 5 years to get started, all while Frank was continuing his education towards becoming a lawyer. Now he’s CEO of the Wish Group which is a collection of companies that focuses on becoming the premier business solutions provider in Canada. Listen how you can master the basics of survival in entrepreneurship just like Frank.

Apple iTunes: Episode 16
https://itunes.apple.com/ca/podcast/the-truth-dare-podcast/id1330337748?mt=2

Truth + Dare website:
http://truthanddare.ca

ABOUT TRUTH + DARE:

Truth + Dare is an agency that understands, supports and celebrates the entrepreneurial spirit like no other. Truth + Dare is on a mission to become THE creative and digital agency for growth-obsessed businesses across Canada.

ABOUT WISH GROUP:

Wish Group is a collection of companies anchored by entrepreneurial passion, run by hard work and growing because of integrity. We continue to focus on becoming the premier business solutions provider in Canada by providing diversified services to Canadian clients across industries. We strongly believe our people are the single greatest resource to success. When you combine great ideas with great people, you have an unstoppable force. The energy of our ambitious team combined with proven leadership excellence creates a cohesive organization that focuses on providing exceptional service to our business clientele.

wishgroup.ca
2800 Skymark Ave Suite #501,
Mississauga, ON L4W 5A6
T: (416) 640-9765

What to Look For in Your First Office

By | Wish Group, Business Insights, Foundations of Success | No Comments

What to Look For in Your First Office

When starting off a business everyone needs a location work out from, but most bootstrap startups are unsure what options they have and what does it look like? Today we’ll discuss the best move for your bootstrap startup.

Working from home vs. office is a debate that nobody has mastered, but both provide their own advantages and disadvantages. Firstly, your main concern should be to keep costs down. Working from home gives you that freedom and space to move in a space which you’re comfortable and avoid having to sign leases. However, it may come at the disadvantage of not establishing the company culture and collaborate on ideas with others.

Working in an office is much easier today than its ever been. Things such as shared offices, small rental units, and collaborative spaces/software all help with growing a business. Staff get the chance to discuss ideas, build relationships and collaborate together. Although, this might require longer commute times to work, and additional costs for the renal space.

Ultimately, the decision will be based on the type of business you are conducting, and if the home/office culture is where you will thrive the most. For example, tech-based companies may be interested in an open concept area with lounge and relaxation space because staff want an area away from their computers. Contrarily, a sales culture where staff are working independently speaking to clients and want to be in a home environment or have a dedicated desk. Some companies are exploring the option of a hybrid office, which has both features, so they can cater to all personality types and working styles.

Finally, the hardest part is determining how much space you will need as a startup. As s bootstrap startup its hopeful to expect your business to grow as the years go by, but there is never a guarantee. Most rentals are 3-5 years so the best way to determine what to do is take a realistic approach to your business and assess if a larger office contributes to the growth of your business and the bottom line. A bad office lease or too expensive office can cripple your business quicker than anything else.

Always Be Selling Pt 2 – A Brave New World

By | Wish Group, Business Insights, Sales Advice, Foundations of Success | No Comments

Always Be Selling Pt 2 - A Brave New World

The sales industry has changed from the old school, knock on your door days, and referrals. People pick up the phones less, buyers are more educated, and sellers now need to take a modernized approach it customers. Understanding how to run a formalized BDR/SDR (Business Development Rep/Sale Development Rep) program is essential to staying active in the sales industry, including sending out emails and other touchpoints to prospective clients to make a sale.

Exhausting every option to gain a customer’s interest is now industry standard. The amount of activity and resources spent to make a sale has increased because the amount of relationship building with customers in the pre-sale stage has decreased. Sales are now primarily driven by campaign data, so business owners can start to understand where sales call drop-offs will be, expected responses, and bookings.

Hiring sales staff that are able to quickly understand the different types of personalities when speaking to people and adjust to them will bring in more sales every time. Using a combination of a call, voicemail, email, and backed up by marketing messaging (documents) provides the highest rate of success. Ultimately, coming up with a sales strategy, including script, target market, and campaign (based on data) will give your business the best opportunity to succeed in the sales field.