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logo-subheadingThis past weekend was the annual Wish Group Kickoff event, where we meet up with all of our employees to discuss what we accomplished in 2014, where we met our goals and, more importantly, where we didn’t meet our goals. I truly believe that in order to move forward, you need to take an honest look at your shortcomings and use those to get a better understanding of where you need to improve.

We always tie in a theme with these events to drive home our focus to the team. This year our theme was professionalism, and what that means to us. To communicate this better, we compared the professionalism of pro athletes and the incredible lengths they go through to achieve success. These were the most important comparisons that we made:

Visualize It – One of the biggest differences that you’ll notice when pro athletes get interviewed is that they mention that they have been dreaming of playing at the pro level since they were a kid. They would visualize hoisting the Stanley Cup over their head, along with the feeling of immense pride that comes with it. Visualisation is a powerful thing, especially when setting personal or professional goals. If you can picture your company doubling their sales or experiencing immense growth in a year, then that image will be a powerful motivator to continue pushing forward.

Cool Down Time – Once a big game is over and done with, athletes generally take some downtime to cool off both physically and mentally. This is a time for them to figure out what worked during a game and what needs improvement. Cooling down is critical for any profession, as it gives you a chance to take re-evaluate. Let’s say you had a really good client pitch – why did it go so well? Is there a chance that you can replicate it? On the flipside, if something didn’t go well in a meeting with a potential client, why didn’t it go well? Always try to analyze things when you have time to do so, as you’ll be able to look at things free from all the pressure that you were facing at the time.

Have A Coach – Natural talent is certainly beneficial, but that will only get you so far. All of the best athletes have enthusiastic mentors behind them, pushing them to their physical brink and helping them improve their techniques along the way. Without these coaches behind them, it’s debatable to see how far these athletes would have gone on their own. I’ve discussed the importance of mentorship in the past, and how having someone who can offer you advice is a crucial asset. A seasoned professional can offer you many insights to help guide towards better running your business, as well as avoiding any pitfalls that they’re encountered in their career.

This kickoff event is important for the Wish Group, and a tradition we’ve had for 11 years now. If you haven’t yet, I highly recommend gathering together with your team to discuss the direction that you want to go in 2015.

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