It’s well known that the people who have an extraordinary amount of success in business are generally those who are confident. Unsurprisingly, this is essentially the foundation of success when it comes to being an excellent sales person.
Sales people are generally known for their confident demeanour. If you think about any time someone has sold you something, you’ll probably remember how confident the person was that you would genuinely see benefit from the product.
Of course, unless you’re a confident person from the get go, this is actually really tough. And even if you are confident, sometimes being in front of a person or talking on the phone can completely change a person’s confidence levels! Here are three tips I can offer that should be able to help you sell with more confidence.
Believe In Your Product – This is the most important point I can make, and something that you need to understand before you fully commit to a sales position. Do you truly believe in the product you’re selling? Can you find the positive features of the product and understand how it’ll improve things for your customers? If you hesitated for even a second, then take some time to re-evaluate things. How can you realistically sell something with confidence if you personally don’t find value in the product or service? This is important because when questions come up from those you’re selling to, people will be able to hear your hesitation in your voice.
Let Go of Fear – I’ve dedicated an entire blog post to this in the past, but letting go of your fears is one of the most essential things to selling. Be it fear of rejection or anything related, your doubt will be conveyed when you speak. The way you speak and tone of voice are vital because it’s one of the few ways to let your potential customer know that they can trust you – and people don’t buy things from people they don’t trust!
Practice What You’ll Say, But To A Point – After being in a sales position for a while, you’re bound to notice that the same concerns from people will come up over and over again, or that if you tell potential customers how your product works in a certain way, they’ll understand a lot quicker. Having key points memorized, or even working off of a script can work wonders for your sales efforts. But much like with a speech or presentation, you don’t want to memorize everything word for word. If you do, you’ll risk the chance of coming across robotic or fake, which means people will lose interest very quickly in what you’re saying.
Gaining confidence is not an overnight act, and I’m by no means trying to simplify the process. My hope is simply to give you a solid starting point so you can sell things easier. Let me know if you have any insights!