If promotion for yourself or business is challenging for you, there’s a big problem with that because you can’t grow a business if no one knows you. The old saying “Good Things come to those who wait” doesn’t apply in the digital age. In today’s market, you have to have to get up and get it yourself. Here are three real, practical, hands-on steps you can and should do today to promote yourself and your business effectively and fast.
Brand advocates are those who enjoy your product or service so much that they’ll happily spread the word about it. The customer’s ability to rate and review a company’s online reputation empowers them to speak out more when they use your service. Turning your customers into brand advocates is an important process since they’re your biggest advertising tool.
When you’re building a business, a lot of people will offer you advice. But, eventually, you are going to fail in some aspect and don’t be afraid because it will become a positive thing. Make mistakes, take risks, and don’t hold back are all cliché phrases you’ll hear. If you’re never failing, you’re probably never really winning either.
Today highlight some of the comments and questions you submitted and getting Frank’s response on all topics.
As discussed previously funding is hard to obtain especially when asking from friends/family. It’s important if you go that route to understand at all times this is a business transaction. It’s not your money, and there is risk associated with borrowing money from people close to you. Notify them of the risks involved, possible obstacles and a realistic time frame to see an ROI, in addition, how you will handle these obstacles. Treating it like it’s an official pitch to a bank or investor helps take the emotion out of the situation and keeps everything professional.
Making a move to hiring a finance person is always tricky because it depends on what stage your bootstrap startup is currently at. Most time you may be able to sustain with an in-house bookkeeper a few times and transition them into a full-time position. The risk in going to a senior accountant before necessary is the cost associated can be expensive and sometimes unnecessary. Instead, consider having a person who can perform the daily accounting procedures until you reach the point where a CFO is needed.
When starting off a business everyone needs a location work out from, but most bootstrap startups are unsure what options they have and what does it look like? Today we’ll discuss the best move for your bootstrap startup.
Working from home vs. office is a debate that nobody has mastered, but both provide their own advantages and disadvantages. Firstly, your main concern should be to keep costs down. Working from home gives you that freedom and space to move in a space which you’re comfortable and avoid having to sign leases. However, it may come at the disadvantage of not establishing the company culture and collaborate on ideas with others.
Working in an office is much easier today than its ever been. Things such as shared offices, small rental units, and collaborative spaces/software all help with growing a business. Staff get the chance to discuss ideas, build relationships and collaborate together. Although, this might require longer commute times to work, and additional costs for the renal space.
Ultimately, the decision will be based on the type of business you are conducting, and if the home/office culture is where you will thrive the most. For example, tech-based companies may be interested in an open concept area with lounge and relaxation space because staff want an area away from their computers. Contrarily, a sales culture where staff are working independently speaking to clients and want to be in a home environment or have a dedicated desk. Some companies are exploring the option of a hybrid office, which has both features, so they can cater to all personality types and working styles.
Finally, the hardest part is determining how much space you will need as a startup. As s bootstrap startup its hopeful to expect your business to grow as the years go by, but there is never a guarantee. Most rentals are 3-5 years so the best way to determine what to do is take a realistic approach to your business and assess if a larger office contributes to the growth of your business and the bottom line. A bad office lease or too expensive office can cripple your business quicker than anything else.
The sales industry has changed from the old school, knock on your door days, and referrals. People pick up the phones less, buyers are more educated, and sellers now need to take a modernized approach it customers. Understanding how to run a formalized BDR/SDR (Business Development Rep/Sale Development Rep) program is essential to staying active in the sales industry, including sending out emails and other touchpoints to prospective clients to make a sale.
Exhausting every option to gain a customer’s interest is now industry standard. The amount of activity and resources spent to make a sale has increased because the amount of relationship building with customers in the pre-sale stage has decreased. Sales are now primarily driven by campaign data, so business owners can start to understand where sales call drop-offs will be, expected responses, and bookings.
Hiring sales staff that are able to quickly understand the different types of personalities when speaking to people and adjust to them will bring in more sales every time. Using a combination of a call, voicemail, email, and backed up by marketing messaging (documents) provides the highest rate of success. Ultimately, coming up with a sales strategy, including script, target market, and campaign (based on data) will give your business the best opportunity to succeed in the sales field.
The Power of Positive thinking is quite real. In fact, it’s all that gets me by, especially on bad days. Let’s be frank. There were days when I began my journey where I thought to myself “Am I on the right path?”, or when I was studying for an important test and thought to myself “I think I’m going to fail”.
One thing that’s always helped me while continuing on this journey called life, is that when the going gets tough, maintaining positivity has always pushed me through. Especially in sales. Sales can be a very hard task, especially if you’ve just started.
Good selling requires that you understand the product well and work as hard as you can to meet the customer’s need. But before everything, the secret of a good salesperson is about what goes on inside their head. Selling is an attitude. It’s how you think and feel. It’s about your whole approach to yourself, your company, your products and of course your customers. All of this can be summed up in three words: Confidence, pride and care.
A positive person anticipates happiness, health and success, and believes he or she can overcome any obstacle and difficulty.Please note that positive thinking is not accepted by everyone. Some, consider it as nonsense, and discourage people who follow it, but there is a growing number of people, who accept positive thinking as a fact, and believe in its effectiveness.
To use it in your life, you need more than just to be aware of its existence. You need to adopt the attitude of positive thinking in everything you do. Trust me, it will only steer you in the right direction.
Have you ever seen those Everest College commercials on TV? If you haven’t, you must be living under a rock (just kidding). As we’re now in the second month of the new year I have a question for you. Have you been living up to those New Years Resolutions you set forth on New Years Eve?
I hope so! If not, it’s OK. We all have made empty promises to ourselves. But you have to ask yourself, when will you commit to making a change? There are tons of self-help videos you can watch and books you can read but it all starts with YOU. There are billions of people in the world and each of us have fears and past experiences good and bad. We’ve all dwelled on the past, wishing and hoping we could go back in the vault and make some change. Why waste your time? You can’t change the past, you can’t predict the future. The only time you can control is NOW.
The choices you make today is totally up to you. As Eckhart Tolle stated in the “Power of Now,” — which I highly recommend everyone read at least once in a lifetime: “Life will give you whatever experience is most helpful for the evolution of your consciousness. How do you know this is the experience you need? Because this is the experience you are having at the moment.”
I have been through this and I’m sure you have too. I am speaking from experience. There will be so many moments where you won’t have the answers, but that’s fine. It’s completely normal. Do not allow anyone to let you think otherwise.
Get rid of the fear. You will have bad moments and good ones. Embrace all of this and move forward in your life. None of us are meant to control everything. All we can do is live our lives and navigate the best way we know how.
So if you’re reading this make a pact with yourself. Don’t wait any longer, start now! From this day forward, live in the now and navigate your life moment by moment. I’m sure you’ll end up where you want and deserve to be!
How many times have you wanted to try something, only to stop yourself before you even attempt it? Travel to a country where you don’t know the language, jumping into a cave with a pool at the bottom, asking someone on a date… or perhaps more relatable, asking for the close when fear has the nasty habit of making you say “I can’t do that” before you even attempt it.
I’m not going to go into the psychology or anything too heavy about fear, but what I am going to try and do is convince you that you’re you own worst enemy. Thinking about it logically, the reason that you think that you can’t do something is because you’re afraid of the negative outcome. If you’re scared about jumping into the cave with the pool at the bottom, you’re most likely scared that you’ll hit something on the way down. If you’re afraid of asking for the close, you’re most likely afraid that they’ll turn down your offer and all your hard work will be for nothing.
When it comes to fear holding you back when you’re selling, I can offer you two points of advice based on my own experience:
You Won’t Know Until You Try – Why would you put in all the work of building a connection with a prospect, getting to know them and realizing that your service can genuinely help them, only to stop yourself before asking for a close? Getting cold feet near the end of the sales process can be tricky, but the absolute worst case scenario is that they’ll say no. Afterwards, the solution is simple…
Worst Case Scenario: Move On – So you do the big ask and they say no. Was it as bad as you imaged? The reality is that it probably stung a bit, perhaps it was a tad frustrating and threw off your day, but you moved on right? Even if we don’t admit that we can, moving on is just something that people do naturally. Of course, it comes easier to some than others, but no matter what it’s important to simply deal with whatever outcome has happened and grow from it, instead of dwelling on it and letting it prevent future opportunities.
It’s better to cope with failure than live with the “what-ifs”, both in life and in sales. Trust me, once you get rid of all fear when selling, you’ll excel further than you thought possible and soon enough be sitting on that cash throne.