As the CEO or leader, you need to have a clear vision of where your company is going.
You may not know exactly how you’re going to get from where you are today to your ideal future, but a vision is key to start.
I’ve talked a lot with my staff internally about Cameron Herold’s idea of A Painted Picture (now a Vivid Vision) and how important it is to visualize where the company is going to be in the next 2-5 years.
Take time right now to start visualizing the future or vision of your company, where will it be in 2-5 years?
This visualization process involves how your company is going to feel, how many employees you will have, what the culture is going to be like, and as many other details as you can imagine.
The process of visualization is widely used in sports, and as I have said before, I think of my company like a sports organization.
As the CEO or leader, you’re the coach of your organization and you need to know how to keep your employees engaged in the company vision and motivated to achieve results.
If you have your company vision, you’re one step ahead.
Often, business people are winging it and taking things one day at a time, but that’s like driving without a map.
You’ve got to have your destination (or vision) in mind, and then you’ve got to break it down into smaller goals with actionable steps.
Many people assume that management wants to see BIG goals, but they have to be believable.
Your goals should be challenging, but you’ve got to believe they are possible to achieve.
When you have your vision and your goals set out, I recommend meeting with your management team on a weekly basis and keeping a score card of how people are doing at achieving their goals.
Everyone from the CEO, to leaders to colleagues, needs to help others stay positive as they work toward the company vision.
As the CEO you’ve got to know your vision and be the company cheerleader.
Watch the full episode of Bootstrap – Know Where You’re Going, Even if You Don’t Know How to Get There for more tips on this topic, and check out other episodes of Bootstrap for more entrepreneurial insights.