How many times have you wanted to try something, only to stop yourself before you even attempt it? Travel to a country where you don’t know the language, jumping into a cave with a pool at the bottom, asking someone on a date… or perhaps more relatable, asking for the close when fear has the nasty habit of making you say “I can’t do that” before you even attempt it.
I’m not going to go into the psychology or anything too heavy about fear, but what I am going to try and do is convince you that you’re you own worst enemy. Thinking about it logically, the reason that you think that you can’t do something is because you’re afraid of the negative outcome. If you’re scared about jumping into the cave with the pool at the bottom, you’re most likely scared that you’ll hit something on the way down. If you’re afraid of asking for the close, you’re most likely afraid that they’ll turn down your offer and all your hard work will be for nothing.
When it comes to fear holding you back when you’re selling, I can offer you two points of advice based on my own experience:
You Won’t Know Until You Try – Why would you put in all the work of building a connection with a prospect, getting to know them and realizing that your service can genuinely help them, only to stop yourself before asking for a close? Getting cold feet near the end of the sales process can be tricky, but the absolute worst case scenario is that they’ll say no. Afterwards, the solution is simple…
Worst Case Scenario: Move On – So you do the big ask and they say no. Was it as bad as you imaged? The reality is that it probably stung a bit, perhaps it was a tad frustrating and threw off your day, but you moved on right? Even if we don’t admit that we can, moving on is just something that people do naturally. Of course, it comes easier to some than others, but no matter what it’s important to simply deal with whatever outcome has happened and grow from it, instead of dwelling on it and letting it prevent future opportunities.
It’s better to cope with failure than live with the “what-ifs”, both in life and in sales. Trust me, once you get rid of all fear when selling, you’ll excel further than you thought possible and soon enough be sitting on that cash throne.