This past weekend was the annual Wish Group Kickoff event, where we meet up with all of our employees to discuss what we accomplished in 2014, where we met our goals and, more importantly, where we didn’t meet our goals. I truly believe that in order to move forward, you need to take an honest look at your shortcomings and use those to get a better understanding of where you need to improve.
We always tie in a theme with these events to drive home our focus to the team. This year our theme was professionalism, and what that means to us. To communicate this better, we compared the professionalism of pro athletes and the incredible lengths they go through to achieve success. These were the most important comparisons that we made:
Visualize It – One of the biggest differences that you’ll notice when pro athletes get interviewed is that they mention that they have been dreaming of playing at the pro level since they were a kid. They would visualize hoisting the Stanley Cup over their head, along with the feeling of immense pride that comes with it. Visualisation is a powerful thing, especially when setting personal or professional goals. If you can picture your company doubling their sales or experiencing immense growth in a year, then that image will be a powerful motivator to continue pushing forward.
Cool Down Time – Once a big game is over and done with, athletes generally take some downtime to cool off both physically and mentally. This is a time for them to figure out what worked during a game and what needs improvement. Cooling down is critical for any profession, as it gives you a chance to take re-evaluate. Let’s say you had a really good client pitch – why did it go so well? Is there a chance that you can replicate it? On the flipside, if something didn’t go well in a meeting with a potential client, why didn’t it go well? Always try to analyze things when you have time to do so, as you’ll be able to look at things free from all the pressure that you were facing at the time.
Have A Coach – Natural talent is certainly beneficial, but that will only get you so far. All of the best athletes have enthusiastic mentors behind them, pushing them to their physical brink and helping them improve their techniques along the way. Without these coaches behind them, it’s debatable to see how far these athletes would have gone on their own. I’ve discussed the importance of mentorship in the past, and how having someone who can offer you advice is a crucial asset. A seasoned professional can offer you many insights to help guide towards better running your business, as well as avoiding any pitfalls that they’re encountered in their career.
This kickoff event is important for the Wish Group, and a tradition we’ve had for 11 years now. If you haven’t yet, I highly recommend gathering together with your team to discuss the direction that you want to go in 2015.
This past week I had the pleasure of taking part of an internal strategy summit with all of the Presidents of the different Wish Group companies, as well as attending our quarterly meeting with all of the companies. Admittedly, one of the challenges that we face with having so many different companies under one umbrella is a unified focus. While I’m perfectly happy with the success of each company all they have achieved, I adamantly believe that if all of the companies combine our synergies, we can become a much more efficient unit.
When you’re sucked into the day to day of running your business, it becomes far too easy to let some things slip through the crack. Administrative tasks, maybe a deadline on a project…but these things you can recover from. What you should NEVER let fall through the cracks is how much you appreciate your employees.
When you’re selling to potential customers, I sincerely hope you’re not taking a “one night stand” approach with them, for lack of a better term. As always, this was a point I touched on in my last blog post that I really want to elaborate on. No one wants to be sold to, which shouldn’t be a surprise to people anymore. The question then, is how do you sell to people without selling to them? The answer is to build a potentially long lasting relationship with them.
24 hours in a day – to some people it seems like that’s never enough to accomplish anything, but then there are the people who seem like they can get everything done in that time, plus still have time for their family, friends and a million other personal tasks. Your gut reaction might be to be envious of these people, but it’s not as if they’re cheating and getting an extra hour from somewhere. We ALL have 24 hours to make the most out of, which means that it really just comes down to time management.
Surely you’ve heard people mention in passing that they live by a “code”, but what does that mean exactly? While I could delve into many different territories here, something that I believe all “codes” follow is that they set certain standards and expectations.